Launched in 2018 by the OCP Group, the Al Moutmir program is a major initiative aimed at supporting Moroccan farmers, particularly smallholders. Based on a participatory and inclusive approach, this program seeks to promote sustainable, profitable, and environmentally friendly agriculture.
A Concrete Commitment to Farmers
Al Moutmir relies on an active presence in the field, providing farmers with personalized technical and scientific support. This approach is part of a global vision where improving agricultural practices not only increases yields but also preserves essential natural resources such as soil and water.
An Innovative and Collaborative Approach
The program follows a structured methodology in several stages: listening to farmers to understand their specific needs, co-developing tailored solutions for each farm, and providing continuous support to enhance productivity and ensure sustainable crop management.
Among the innovative services offered, Al Moutmir provides free soil analyses to optimize fertilization and reduce excessive use of chemical fertilizers. Training sessions and capacity-building workshops are also organized to raise farmers’ awareness of good agricultural practices.
Another key aspect of the program is the establishment of demonstration platforms—experimental plots where farmers can directly observe the impact of optimized agricultural techniques tailored to each region. These learning spaces facilitate the adoption of more efficient and environmentally friendly methods.
Digital Technology Serving Agriculture
In an increasingly digitalized world, Al Moutmir integrates digital solutions to improve access to agricultural information. The @tmar mobile application, developed within the program, enables farmers to receive personalized recommendations based on scientific data and the specific characteristics of their farms. This tool enhances their autonomy and helps them make informed decisions to improve their productivity.
A Collaborative Network for Greater Impact
The success of Al Moutmir is based on synergy with various agricultural sector stakeholders. The program collaborates with major institutions such as Mohammed VI Polytechnic University (UM6P) in Benguerir, the Ministry of Agriculture, the National Institute for Agronomic Research (INRA), and several agronomy schools and institutes. This cooperation ensures a rigorous scientific approach and maximizes the program’s impact in the field.
A Model for Sustainable Agricultural Development
Since its launch, Al Moutmir has benefited thousands of farmers across Morocco. Its proximity-based approach and commitment to sustainable agriculture make it an inspiring model for the development of the agricultural sector.
Through this initiative, the OCP Group reaffirms its commitment to resilient and high-performance agriculture, capable of addressing current climate and economic challenges. Al Moutmir thus stands as a key driver for the future of Moroccan agriculture, placing farmers at the heart of change.
