The third edition of « GITEX Africa 2025 » concluded on Wednesday evening in Marrakech, with unprecedented global attendance of approximately 45,000 visitors and over 1,400 exhibitors from 130 countries, reflecting the growing importance of the African continent in the global technology landscape.
A Global Platform to Present Africa’s Technological Future
The three-day exhibition constituted an ideal platform to showcase the latest technological innovations in the fields of artificial intelligence and digital transformation, as well as to explore future trends that will shape the continent’s digital future. The event resulted in the signing of numerous strategic agreements aimed at strengthening digital transformation and developing digital skills in Morocco and Africa, representing a significant step towards accelerating digitization in vital sectors of the kingdom and the region.
The exhibition halls experienced continuous positive dynamics, both at the level of institutional discussion platforms and expert interventions in the fields of digitization, artificial intelligence, and cybersecurity, in addition to the presentation of the latest technical services and innovations from Moroccan startups.
IT ROAD: A Strategic Partner for Digital Transformation
IT ROAD Group distinguished itself as one of the most important Moroccan participants in the exhibition, presenting exceptional service offerings in the field of digital transformation and technological consulting. The group is primarily based in Morocco, with a network of subsidiaries extending to several global countries, notably France, the United Arab Emirates, and Tunisia, in addition to its regional presence in Moroccan cities such as Agadir.
In a statement to the press, Mr. Rachid Ressani, Chief Executive Officer of IT ROAD Group, affirmed that the company operates in two main areas: « 360-degree global consulting, where we accompany our clients on topics of architecture, digital transformation, governance, and organization, as well as technological execution services related to new technologies, innovation, artificial intelligence, data, and interoperability. »
Ressani added: « We collaborate with strategic partners among renowned international companies in innovative fields and technologies on the international and Moroccan scene. We primarily accompany large companies in global transformation projects and strategic thinking around their technological investments. We develop roadmaps for them in the short, medium, and long term, to solve their problems, structure their investments and vision, and help them implement transformation programs effectively. »
Human Skills: The Company’s True Capital
For her part, Ilham Olga, Human Resources and Sourcing Manager at IT ROAD, emphasized the importance of the human element in the company’s success by stating: « IT ROAD has understood that the information technology sector is constantly changing, and that talents and collaborators are those who create added value. That’s why we have placed the collaborator at the heart of a continuous learning process, because we know that it is thanks to the curiosity of collaborators and their learning of new technologies that we will be able to respond to the needs and requirements of tomorrow’s market. »
Adil Bejganna, Account Manager at IT ROAD, highlighted the company’s role in supporting clients by stating: « My role is to accompany our clients in the different support processes, from identifying needs to proposing and implementing the necessary resources for the realization and monitoring of projects. Today, we count several satisfied clients with our services whom we consider as family. »
A Future Strategy Focused on Africa and Artificial Intelligence
For his part, Chakir Ezziani, Director of Operations of IT ROAD Group, indicated that he has been part of the company’s team since its creation 13 years ago, expressing his pride in seeing the company’s growth with a significant portfolio of activities in various fields.
Ezziani explained: « I primarily operate in the area of architecture, strategy, and governance of information systems with digital transformation plans. We also work a lot on the data and integration sector, and of course on the field of artificial intelligence which has become a necessity today in Morocco and tomorrow in Africa. »
He added: « I am very proud to have participated in GITEX for the third time, and I see the event growing from year to year with more participation from Moroccan, international, and especially African companies. This is something that makes us proud as Moroccans, where Morocco forms a bridge between the world and Africa in terms of infrastructure and information technologies, and we already accompany several clients in Africa. »
Global Strategic Partnerships
IT ROAD benefited during the exhibition from the support of its global strategic partners. Yassine Fadli, Managing Director of CloudBees for the Middle East and Africa, made a statement emphasizing the importance of the partnership with IT ROAD: « We chose to establish a partnership with IT ROAD for a simple and relevant reason: IT ROAD is a major player and an entry point to Africa, particularly Morocco, for all companies in the field of digital transformation. Today, thanks to the resources and quality of the teams on the ground and IT ROAD‘s expertise center, we have a key player capable of helping all Moroccan and African companies on the continent. »
Rachid ESSAHILI, founder of Score One, also praised the partnership that has existed for 10 years with IT ROAD, stating: « We have worked together on projects and transformation initiatives with common clients and major market players in France and Morocco. Today, I am happy to be here to present Score One‘s solutions and to be alongside IT ROAD for the launch of this solution in the market, particularly the Moroccan market. »
ESSAHILI added that his company offers « a solution aimed at accelerating the implementation of transformation strategies for Moroccan clients, a solution that brings intelligence and automation in decision-making and that allows unifying all issues related to the management of project initiatives, portfolios, and the application heritage of companies. »
Integrated Services to Build Advanced Information Systems
IT ROAD Consulting is an innovative player in the field of information systems, mobilizing the best skills to meet the performance imperatives of its clients in terms of service quality, added value, and costs. The company aims to accompany and help its clients to put their information system at the service of their long-term strategy.
To do this, IT ROAD Consulting offers various services including: editing IS solutions, developing IS master plans, urbanization of information systems, security auditing, project management auditing, auditing and evaluation of information systems, as well as implementing information systems, assistance to project ownership, IT projects on a time and materials basis, integration and implementation of management applications for the company, design and development of specific applications in Morocco and internationally, implementation and technical support of software infrastructures, and training, assistance, and technological expertise.
IT ROAD Consulting‘s mission is to offer expertise at the cutting edge of technology and IT, as well as a unique quality of service to its clients in Morocco and abroad, making it a strategic partner for companies seeking to undergo digital transformation and be competitive in the era of the digital economy.
The « GITEX Africa 2025 » exhibition constituted an ideal platform for Moroccan, African, and global companies to present their innovations, make their services known, and forge strategic partnerships strengthening the position of the African continent in the global technological landscape. The IT ROAD Group distinguished itself as a model of a leading Moroccan company in the field of consulting and digital transformation, taking Morocco as a starting point towards African and global markets, and contributing to strengthening the kingdom’s position as a strategic bridge for technology between the world and Africa.
