The third edition of GITEX Africa 2025 concluded on Wednesday evening in Marrakech, after three days of exhibition from April 14 to 16, attracting nearly 45,000 visitors and more than 1,400 exhibitors from 130 countries. Among the most notable local participants, the Moroccan group ACCENT distinguished itself by presenting innovative technological solutions reflecting the growing digital evolution in Morocco and Africa.
Three Strategic Axes Mark ACCENT’s Participation
ACCENT, a company specializing in information technology manufacturing, presented its latest digital innovations at the exhibition, focusing on three main strategic axes:
Dynamic Digital Display Solutions
The company unveiled an advanced range of dynamic digital displays intended for institutions, shopping centers, and public spaces. These screens are characterized by cutting-edge technologies including:
- Indoor LED screens of the « Infinity » series with a flexible design allowing curved installation (30° concave, 45° convex)
- Robust outdoor LED screens resistant to difficult weather conditions
- Interactive digital screens of different sizes ranging from 43 to 105 inches
- Interactive digital totems and podiums with multi-touch technologies
These products stand out with high display resolution and exceptional clarity, with the possibility of flexibly customizing content, making them ideal for commercial and institutional applications.
Advanced « AGX » Gaming Equipment
ACCENT announced during the exhibition the launch of its new brand « AGX » (ACCENT Gaming Extreme) specializing in electronic gaming equipment, thus becoming the first Moroccan brand specialized in this field. The products presented include:
- Dedicated gaming computers with advanced processors (Intel and AMD)
- A range of Barebone Gaming computers in three categories: I5, I7, and R5
- Specialized gaming monitors in 27 and 32-inch formats
- Advanced accessories and peripherals for professional gamers
These products aim to meet the needs of a growing segment of electronic gaming enthusiasts and professionals in Morocco and Africa with local products of global quality.
Intelligent Educational Solutions
ACCENT presented integrated solutions to support digital transformation in the education sector, including:
- « Smart Board » interactive intelligent whiteboards in various sizes (65, 75, 86, 92, 105 inches)
- Integrated platform for the management and organization of examinations according to modern standards
- Intelligent system for the digitization of educational content and facilitation of classroom interaction
- Various educational devices and accessories (scanners, projectors, graphic tablets)
- Complete solutions for educational videoconferences with advanced cameras and high-quality speakers
The company also presented rugged portable devices and computers specially designed for educational uses in difficult conditions.
Diversified Additional Products
In addition to the main axes, ACCENT presented a diverse range of other products:
- Personal computers and laptops with 13th and 14th generation Intel processors
- Professional displays of different sizes
- Mini computers and lightweight workstations
- Smart home solutions under the « Slackers » brand including surveillance cameras, remote control systems, and smart light switches
Three Decades of Expertise and Innovation
In a statement, Mr. Karim Mazouzi, CEO of the ACCENT group, affirmed that these solutions represent the fruit of years of research and development by Moroccan expertise. He stated: « Our goal is to make local technology a fundamental lever for digital transformation in Africa. »
Mr. Mazouzi added: « We need to reconsider the issue of supporting local products. If we want to develop our skills and create local synergy, we must prioritize national products. This is how our country can become stronger tomorrow. »
Since its creation in 1995 within the Moroccan DBM group, ACCENT has continued to develop distinctive technological solutions, now reaching more than 12 African countries and achieving between 25 and 30% of its sales outside Morocco, thus confirming its position as a national and international player in the field of digital innovation.
Commitment to Sustainable Development
The company confirmed its commitment to contributing to sustainable development in Africa by providing accessible and advanced technological solutions. « For 30 years, ACCENT has established itself as a leader in information and communication technologies in Africa. With a team of passionate designers and engineers, our goal is to make technology accessible to all. »
Strategic Participation in a Competitive Context
ACCENT‘s participation in GITEX Africa 2025 is part of the company’s expansion strategy in the African market, where it faces growing competition from foreign companies. Mr. Mazouzi mentioned this challenge by stating: « We have seen many contracts go to foreign companies, the latest contract for census operations chose a Korean brand, and recently Chinese products. »
Redefining the Moroccan Technology Industry
The ACCENT products exhibited reflect the company’s ambition to redefine the Moroccan technology industry, offering advanced products according to global standards with local expertise. The diversity of products presented demonstrates the company’s ability to meet multiple needs in vital sectors, from education to electronic gaming and smart homes.
ACCENT‘s presence at GITEX Africa 2025 represents a model for ambitious Moroccan companies aspiring to lead digital transformation on the African continent. With 30 years of experience and continuous innovation, the company continues to consolidate its position as a leading provider of advanced technological solutions combining global quality and local expertise, thus strengthening Morocco’s position as a regional technology hub.
