360° of emotion with Mixed Reality

The 360-degree videos and mixed reality of today are designed to deliver immersive visual experiences, enabling users to engage more deeply with content and be more attentive and responsive. The 360-degree video allows viewers to have a comprehensive view of what is being filmed. Thus, there is no off-screen, the viewer can look anywhere by moving the camera lens in the desired direction.

In the current media landscape, the development of 360-degree video and mixed reality represents a major advancement. The 360-degree video, whether captured by specialized cameras or digitally created, offers viewers an immersive visual experience by allowing them to view a scene from all angles.

In the field of journalism, this revolutionary technology expands the possibilities for event coverage, reporting, and documentaries. By providing deep immersion, it gives the public the freedom to direct their gaze anywhere in space, offering a more personalized experience.

With remarkable ease of use, the 360-degree video experience adapts to various devices. Viewed on a computer or smartphone, the viewer can explore the scene using the mouse or touch screen to move around the video. On the other hand, the use of a virtual reality headset offers an even more exceptional immersion; the viewer only needs to turn their head to move the camera lens, thus allowing them to explore freely and experience a 360-degree visual of the journalistic content. This flexibility of interaction adds an interactive dimension to media consumption.

On the other hand, mixed reality offers a unique fusion of the virtual and real worlds. Mixed reality headsets, although they resemble conventional virtual reality headsets with screens in front of the eyes, stand out due to their ability to capture reality in 3D thanks to integrated cameras. These cameras capture the user’s real environment, transforming it into a three-dimensional representation that displays on the headset screens, making mixed reality vivid and colorful.

In the media, this translates into interactive experiences where users can interact with holograms and animations in the real world. Applications range from immersive advertising to newscasting with integrated virtual elements. These advancements stimulate public engagement and open new creative opportunities for content creators.

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